FAnduel

To launch FanDuel Sportsbook (in Canada and multiple states), Casino, Live Dealer, and other portfolio products across multiple markets, an influencer-forward program was created to raise awareness, educate audiences about new products, and convert new users.

Creating a roster of macro-influencers (awareness/engagement drivers) and everyday users(conversion drivers), we built an affiliate program that rewarded fans for converting new users.  

As a result, we expanded into branded content production, paid media, and experiential.

(Additional stats available upon request)

Lead - David Gill