Thanks for Playing.
Debuting their first US Open activation, On sought to embed themselves within New York’s dedicated tennis players.
To do so, we partnered with the Fort Greene Tennis Association to showcase On’s tennis wear while activating the community, local youth non-profits (KCTL + CPF), fundraising for the resurfacing of FGTA courts, brought tennis legends, capped off with a party at Public Records.
Full activation recap
(Stats available upon request)
Press Coverage:
Interview Magazine | Complex | Vogue |
Creative Strategy - David Gill
Production - Eventure + David Gill